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New Balance Made in UK “Real Ale” Pack and Pop-up Shop

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Extra Butter is proud to present the New Balance “Made in UK” Real Ale Pack and Pop-Up Shop.

Following a legacy of New Balance “Made in UK” theme packs referencing iconic elements in British culture and landscape. Most traditional UK pubs offer real ale alongside modern beer. The New Balance CT300, 576 and 1500 of the Real Ale pack feature fictional beers inspired by common types of British real ale – Indian pale ale, dark stout or porter, and amber ale. The minimal colorblocking accentuates quality material use- premium pig suede and french terry lining- that is signature to the New Balance Made in UK series.

What better way to activate this program in the U.S. than partnering up with New Balance to create an English ale house inspired pop-up shop at our Lower East Side location. Deep warm colors, dark wooden furniture and accents, and tin ceiling tiles vividly transport you to a traditional pub on the countryside. A jukebox playing tunes, TV playing a premier league match and a dart board to settle a bet really brings this in-store experience to life.

As an added bonus, every purchase of any of the Real Ale pack will come with a complimentary custom-branded bar glass.

New Balance CT300ATB
Golden Wheat
$160

New Balance M576AKT
Black/ Brown
$250

New Balance M1500AB
Cumbrian Red
$250

Available now in-store exclusively at our Lower East Side location and online.



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